Alan Trachtenberg. The Incorporation of America: Culture and Society in the Gilded Age. (American Century Series.) New York: Hill and Wang. Reviewed Work(s): The Incorporation of America: Culture and Society in the Gilded Age. by Alan Trachtenberg. Review by: Helen Lefkowitz Horowitz. Source: . A classic examination of the roots of corporate culture, newly revised and updated for the twenty first century. Alan Trachtenberg presents a.

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A massive increase in the arts through institutions such as museums, concert halls, and theaters was a direct attempt to infuse middle class values which include a tinge of nativist sentiment that serve as a corrective, restorative or pacifying force on a changing society. The book was pertinent enough in the early s, and it’s all trachtebberg more worth reading now. But, in the end, this is a book about the death of the original American ideology.


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The department store and the urban marketplace in general, with the help of advertising, which sought to obfuscate the relationship between production and consumption. My favorite chapters if you want to cherry-pick, and I think you should were the ones on the railroad and westward expansion and the chapter on the politics of culture. Common terms and phrases advertisement American American Railway Union Billy Billy Budd buildings campaign capital capitalist century character Chicago Civil corporate critical culture ameriac Democratic dime novels economic Edison eight-hour day enterprise especially essay experience factory Fair fiction Gilded Age Henry Howells Howells’s human ideal immigrant implied incorporation Indian incorporattion intellectual Knights of Labor labor land Leo Marx literary Literary Realism Louis Sullivan machine machinery Mark Twain mass mechanical ment middle-class modern movement novel Olmsted organization ownership park party perceptions political popular production Pullman Pullman strike radical railroad realism reform regions represented Republican incorrporation seemed served social society space spectacle strike style Sullivan Thomas Eakins tion tive ture Turner union urban values vision wealth West White City Whitman word workers working-class World’s Columbian Exposition writes wrote York.


Professor Emeritus of English and American studies at Yale University, where he ths for thirty-five years. Incorporation also institutionalized knowledge and fragmented it through specialization. Jul 27, Vicki rated it liked it Recommended to Vicki by: A fascinating look at the role that incorporation has had on the trachtenberf and culture of America.

For this alone, the book is massively ambitions and, due to Trachtenberg’s scholarship, quite successful.

Most users should sign in with their email address. The Incorporation of America: The untamed West was a symbol of American values, Thomas Jefferson’s agrarian ideal, and the rugged individualism that the frontier encouraged. This is an early well, mid year front runner for best book I’ve read all year.

Trachtenberg defines incorporation broadly inclrporation include many kinds of social change and corporate organization. A classic of cultural history. Trachtenberg explores how the industrial revolution and the expansion of the capitalist system influenced culture in the United States.

Cultural criticism, per se, does contribute its insights: Easy to read and informative.

The Incorporation of America – Alan Trachtenberg – Google Books

No eBook available Macmillan Amazon. He is also quick to draw attention to the very tangible effects of a technological boom on societal structures. Chapter 4 explores the role trachtenbergg the city in further entrenching American incorporation.

Slavery after Rome, — This oversight is particularly strong in the sections on department stores and labor culture. Want to Read Currently Reading Read.


But more than a half century after their deaths, the battle over the American identity and future would be fought again and this time Jefferson would lose by proxy. Paperback25th Anniversary Editionpages.

It furthers the University’s objective of excellence in research, scholarship, and education by tractenberg worldwide. I will undoubtedly return to this book for a closer reading, as it draws connections between so many historical trends and events toward which my interest gravitates.

Trachtenberg here links his work directly with Robert Weibe’s influential work The Search for Order by noting the status anxiety that motivated the middle class.

The Incorporation of America: Aug 02, Ann Mcelligott rated it really liked it Shelves: Published February 6th by Hill and Wang first published Incorporwtion At the same time, populism arose as a reaction to the corporate control of politics, but it was swallowed up in the deep swaths cut by ethnic and religious diversity. Trachtenberg begins his study with Frederick Jackson Turner’s frontier thesis. Oct 24, Humphrey rated it really liked it.

There’s definitely has a lot material here if you wanted to figure out what part of the s interested you the most. Like there’s a lot of mentioning of the fight over who’s going to the architect of the Chicago World’s Fair. Professionalism provided a new form of identity.